Black Friday's Over. Now What? Your 2026 EU Growth Plan
Black Friday's Over. Now What?
Why Your 2026 Growth Might Come From 450 Million EU Customers
The best Amazon sellers aren't just potting the current ball—they're already lining up the next three shots.
Right now you're probably:
😵 Still recovering from Black Friday week
💰 Looking at those Q4 numbers
🤔 Wondering where next year's growth comes from
Here's a wild idea: What if you just... sold the exact same products you're selling now... to 450 million more people?
That's UK + EU markets. And most US/non-EU sellers aren't there yet.
Think Like A Pro Pool Player for 2026.... 🎱
Watch a pro play pool. They're not just focused on sinking the current ball. They've already planned where the cue ball lands for the next shot, and the shot after that.
That's the difference between good sellers and great sellers.
You had a decent Black Friday. But what's your next shot?
Here's the math:
Spend 40 hours tweaking PPC this month = maybe 3-5% improvement
Spend 40 hours planning EU expansion = access to 450 million new customers
Which is better ROI?
Quick Proof I Know What I'm Talking About 📊
€217k in France. Single ASIN with 2 accessories. 2021.
I never expected results that good from such a small product catalogue.
That's EU markets when you get the compliance right and launch with existing shared reviews - the numbers can surprise you.
I'm not a consultant. I'm a former product developer who actually built a high 7-figure UK & EU business. Now I help others do the same by leveraging compliance in your favour.
"But Roger, My Products Probably Aren't EU Compliant..." 🤷♂️
Yeah, I hear this all the time. It's the #1 excuse.
Plot twist: You can manufacture small batches (500-5,000 units) locally in the EU. They handle all the compliance stuff. Your products never even cross a border.
Even better: Your existing Amazon reviews travel with your ASIN to EU markets.
Your US product with 847 reviews and 4.7 stars? That social proof shows up on Amazon UK, DE, FR automatically. You're not starting from zero. Lower PPC costs from day one.
We can connect you with manufacturing partners who do this.
Two Ways To Get Into EU Markets
Option 1: Form a European Company
(Countries like Estonia offer online company formation)
Option 2: Use Northern Ireland Services
(Less fancy, but way more practical)
Both legit. But they solve completely different problems.
Let me break it down in plain English...
The Quick Comparison Table
What EU Company Formation Actually Means
The Good:
✅ Actual EU company
✅ Potential tax benefits
✅ EU banking access
The Not-So-Good:
❌ You're running a foreign company now
❌ Foreign accountant needed (€1,000-2,000+/year)
❌ Annual corporate filings in another country
❌ Takes 2-3 months to set up properly
❌ Still need separate UK arrangements
❌ Complex VAT setup
❌ Way more complexity and potential flags in Amazon's eyes
Who This Makes Sense For:
You're doing €50M+ in EU sales
You want permanent EU business presence
You value tax optimization
You're comfortable with foreign corporate compliance
You have 3-6 months to set this up properly
What Northern Ireland Services Mean
The Good:
✅ Both UK + EU markets
✅ Keep your existing company and Amazon happy
✅ 1-2 week setup
✅ One provider
✅ Windsor Framework advantages
✅ Way simpler
The Not-So-Good:
❌ No tax optimisation
❌ VAT still complex (we employ refer experts)
Makes Sense If:
Want to start fast
Don't want foreign company
Value simplicity
6-7 figure range
Want to keep Amazon happy
⚡The Windsor Framework Superpower 🇬🇧/🇪🇺 ⚡
Northern Ireland is the ONLY place with:
✅ Full UK market access
✅ Full EU market access
✅ From ONE location
What this means:
One address on packaging = UK AND EU
Products flow through NI to both FBA networks
One provider = UK Responsible Person + EU Authorized Representative
Why This Costs Less:
EU company route:
EU company setup (€€€)
SEPARATE UK Responsible Person (£££) = Two overheads, two providers, two compliance structures
Northern Ireland route:
One provider for both markets
One overhead
Less admin
Lower total cost
Quick FAQs
Does having an EU company make Amazon verification easier? A tiny bit, but overhyped. Non-EU companies sell on Amazon EU successfully every day.
Will it save me tax money? Maybe, if you're high 7-8 figures with good tax advisor. For most sellers? Admin costs eat any savings, so not worth it.
Your Action Plan 📋
This Week:
Bookmark this
Note: "EU expansion - before year-end"
Take a breath after last week's madness
This Week (while it's fresh):
Review those Black Friday numbers
Ask: Can I 2x in current markets, or do I need new ones?
Book call with FastTrack if your answer = new markets needed
By Dec 15:
Pick your path
NI services = compliant by January
January 2026:
Competitors: "Should look into EU..."
You: Selling to 450M new customers 🚀
The Bottom Line
EU company = great for building huge European business entity with tax goals
NI services = perfect for selling existing products in UK+EU without complexity or risking your Amazon Health
Most 6-7 figure sellers? You don't need restructuring. You need fast, compliant market access.
Ready to Make 2026 Your EU Year?
FastTrack = One-Stop Shop for UK + EU Access
What we cover:
✅ UK Responsible Person (UKRP)
✅ EU Authorized Representative (AR)
✅ Both markets, one provider
✅ Hazmat compliance
✅ Product compliance review
✅ Localised freight, storage, B2B sales, and a lot more
✅ 1-2 week setup
No company formation. No foreign headaches. No juggling multiple providers.
Why FastTrack:
🎯 Complete solution, both markets
⚡ 1-2 week setup
🇬🇧🇪🇺 Windsor Framework advantages
💼 14+ years Amazon FBA experience
🛡️ Former 7-figure seller who gets it
Book Free Consultation - Map your Q1 2026 EU launch (or ask even what you think might be 'the silliest question' which in fact might not be silly at all).
Post-Black Friday Week Special:
Book for this week or next, we'll prioritize your EU compliance roadmap before year-end.
You crushed last week. You deserve a 2026 plan that matches.
FastTrack, Northern Ireland—the only location with simultaneous UK + EU market access.
Now go celebrate those Black Friday results. 🎉
