The Smart Way To Launch Your Brand in the UK & EU

We're based in Northern Ireland, which means we can be your Responsible Person / Authorised Representative in both the UK & EU from one address.

We also become your UK & EU operations team - handling the off-marketplace stuff like; legal compliance, customs, warehousing, local marketing, pre-launch hype, even B2B accounts and everything in between. One partner replacing an entire vendor stack, so you can focus on what matters: your brand.

500+

Online Sellers Helped Globally

2,100+

Products Fully Approved in 2025

14+ Years

Online Marketplace Expertise

One Partner

~325 Million Online Shoppers UK & EU

Which Best Describes You?

🌍 International Brand

I want to enter UK, EU or both markets

🇬🇧 UK Brand

I'm established in the UK. Want to add EU

🇪🇺 EU Brand

I'm established in the EU. Want to add UK

Work With FastTrack

Agencies & Aggregators

Partner to deliver compliance, fulfillment and ongoing services for your clients

Service Providers

Integrate Fast Track into your service stack

You've Done The Research. Here's What Comes Next

You've Crunched The Numbers.

Helium 10 shows the opportunity. Data Dive confirms it. UK & EU markets are waiting for your brand.

You know there's money to be made, and your exit value just doubled on paper.


The search volume is there. The competition is beatable. The margins work. You've seen US sellers crushing it in these markets.

ChatGPT gave you the steps. Facebook group members shared their stories. YouTube videos walked through the process. You've got a rough plan.

You think you know what to do:


Get an EORI number. Register for VAT. Find a 3PL. Sort out customs. List your products. Easy enough, right?

But Here's What's Niggling You:

"What am I missing?"

You know there's compliance stuff. Product safety regulations. Legal requirements. CE marks, UKCA marks, something about a "Responsible Person" and "Authorised Representative." What else?

The things you don't know to ask about are the ones that bite you.

"How long is this really going to take?"

ChatGPT says 2-3 months. Facebook groups say 4-6 months. That one guy said a year and he's still not done.

How much time and money will you waste figuring it out yourself?

"What if I completely mess it up?" 😬

Customs holds. Compliance issues. VAT problems. Unfulfillable Inventory. Wasted pre-launch marketing spend. Packaging that doesn't meet requirements. Competitor lawsuits filed against you for questionable marketing claims.

What if you get it wrong - will Amazon help you?

You already know the answer to that one.

"Can't I just talk to someone who's actually done this before?"

Yes. That's Exactly Where We Come In.👋

With 14+ Years of Online Marketplace Success,

You Can Count On Us As Your Partner in the UK & EU.

FastTrack is a Team of Compliance Specialists, Product Developers, & Former 7-Figure Amazon & eCommerce Buisness Owners. Here to Help You Win Today, and Grow Tomorrow.

We're not random consultants who've never launched a product. We're people just like you, who built brands from scratch and lived through the whole UK/EU expansion labyrinth ourselves.

Northern Ireland Changes the Game

Here's what most brands don't know:

Northern Ireland is the only location that can legally serve as both your UK Responsible Person AND EU Authorised Representative from a single address.

Why This Matters:
Under the Windsor Framework, Northern Ireland has a unique dual position:


- ✓ Part of UK for UK regulations
- ✓ Access to EU single market for goods
- ✓ Can legally represent brands in BOTH territories

What This Enables:
Instead of maintaining separate UK and EU compliance structures, you get:


- ✓ Single compliance partner for both markets
- ✓ One address, one renewal cycle, one point of contact
- ✓ Unified documentation and processes
- ✓ 40-60% cost savings vs dual setup

Note: You don't have to ship your goods to NI, by the way. They can go straight to England, Netherlands, Germany or wherever suits you best. We'll help you with that.

Here's How It Actually Works

1. Assessment & Planning

We discuss your goals, review your products, check product regulations, explain what's required, give you clear pricing. We can even forecast realistic numbers. No surprises.

2. We Handle The Setup

All the compliance stuff: UK Responsible Person, EU Authorised Representative, customs, EORI, VAT registrations, product documentation, packaging requirements, legals covered - in the right order, done properly.

2.5 Launch Assurance (Optional for Complex Products)

For products with lithium batteries, hazmat classifications, or regulatory complexity - we assess enforcement risk across manufacturers before you commit inventory. Prevents post-launch suspensions and DG restrictions.

[Learn more about Launch Assurance →]

3. Operations Ready

Strategic shipment and customs coordination (e.g. Felixstowe for UK, Amsterdam for EU), 3PL strategy, returns management, B2B sales team, systems integrated.

4. Pre-Launch Hype

Here's the part most people miss: While your inventory is in transit, we're building local email lists, setting up pre-launch campaigns, creating buzz, omnichannel sales, even B2B preorders. Your launch doesn't start cold.

5. Launch & Rank

Pre-launch hype (external traffic) gives you the ranking boost you need when you go live. We coordinate everything so you launch strong, not limp. Whatever it takes, we'll keep your Amazon ACOS reasonable.

6. B2B Sales Engine (Ongoing)

After launch: Our local B2B sales team handles trade enquiries, corporate accounts, bulk orders. The revenue stream most Amazon sellers completely miss.

The Result: Launch With Momentum, Not Hope

◈ Huge Compliance Savings

◈ No Costly Mistakes or Wasted Time

◈ No need to Reprint Packaging in Future

◈ Complete Operations Partnership

◈ Pre-Launch Risk Assessment Available

◈ Customs, Shipping, 3PLs; sorted

◈ Local Pre-Launch Marketing UK/EU

◈ Influencer Videos and Shout-outs

◈ Brand Builder Mindset

◈ We Speak Your Language (Amazon)

◈ Local Customer Support

◈ Proven Managed Process

◈ B2B & Trade Revenue Unlocked

◈ Time to Build Your Brand

◈ One-Stop-Shop for Related Services

Case Study: Spincare

"It's been a huge outcome for us.

A massive financial saving.

I hope other people can benefit from it."

~ Anthony Taylor, CEO & Founder of Spincare

Spincare is a close to 8-figure Amazon Seller & Ecom business operating in the UK & EU, providing high quality vinyl record collecting accessories.

Spincare received Hazmat notifications from Amazon on five lines that were PAN EU FBA. They uploaded the factory-issued Safety Data Sheets which were initially accepted, but Amazon then reclassified and downgraded them to Fulfilment By Merchant (FBM) or Multi Country Inventory (MCI) only.

Sales dropped overnight. Advertising and shipping costs went up. Their Ops Manager was tasked with managing an influx of multi-country shipments.

Soon after, things went from bad to worse - the products were suspended completely. No longer just FBM, but removed from sale entirely.

Spincare was losing thousands per day on just one product. Spincare reached out to FastTrack who revised all five SDSs, created excemption sheets where needed, and guided them through every Amazon case to approval. All products were back to PAN EU FBA within a few weeks.

Spincare now saves well into 5 figures per year (approx €30k) in fulfilment fees for just one product alone. Apply the same process to the other four products that were fixed, and that becomes quite a significant sum saved every year.

In addition to that big annual saving, the extra operational burden has gone, Ad spend is back to normal and - best of all - they now have next day delivery with Prime across the whole region, bringing sales conversions right back up to where they should be.

Get In Touch

Address

Office: 48 Bachelors Walk, Lisburn, County Antrim, Northern Ireland, BT28 1XN

Assistance Hours

Mon – Fri 9:00am – 8:00pm

Weekends – On call via email support

Lisburn, UK

Your Responsible Partner and More

for the UK & EU

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