Launch Assurance

Pre-Launch Compliance Hardening for Amazon FBA

Prevent enforcement cascades before they happen. Get a strategic risk assessment for complex products entering US, UK, and EU markets.

Trusted by agencies and brands launching products including: -

💎Batteries
💎Cosmetics

💎Borderline Restricted Items

💎Wireless & Electronics

💎DG/Hazmat Classifications

💎Children's Toys

💎Medical Devices & Health
💎Chemicals

The Launch Liability Gap

Product launches fail when compliance issues appear AFTER you've invested in inventory, shipping, and advertising. Amazon's enforcement combines automated systems, human review teams, and unpredictable policy interpretation.

Common scenarios that destroy launches:

DOCUMENTATION FAILURES

❌ Factory test reports rejected (97% failure rate on manufacturer SDS)

❌ Missing certifications (CE, FCC, CPSC) discovered at launch

❌ Invalid or outdated lab reports from unaccredited facilities

DANGEROUS GOODS SURPRISES

❌ Random DG classification triggers FBA restrictions weeks after launch

❌ FBA → FBM downgrade destroys unit economics and Prime eligibility

❌ Post-launch cascade: DG flag triggers category review triggers suspension

CATEGORY & AGE-GRADING OVERRIDES

❌ Amazon forces product into more restrictive category than intended

❌ 14+ toy positioning overridden, requiring certifications you don't have

❌ "Toys vs non-toy" logic applied inconsistently across similar products

LABELING & PACKAGING GAPS

❌ Missing country-specific markings (EU Triman, UKCA, CPSC tracking labels)

❌ Incorrect multilingual requirements for EU market access

❌ Packaging fails Amazon-specific requirements beyond regulatory compliance

LISTING COMPLIANCE ISSUES

❌ Prohibited claims or keywords discovered during post-launch audit

❌ Documentation doesn't support marketing language used in listing

❌ IP complaints (even baseless) suspend sales while under review

OPERATIONAL MISTAKES

❌ Trusting manufacturer docs without independent verification

❌ Multiple suppliers - unclear which documentation will pass review

❌ Delayed compliance action causes missed launch windows and wasted ad spend

The Cost: $10,000-50,000+ in lost sales, stranded inventory, removal fees, wasted advertising, destroyed organic ranking, and missed opportunity windows.

Launch Assurance prevents these scenarios by assessing enforcement risk BEFORE you commit inventory.

How Launch Assurance Works

To provide an enforcement-proof product launch, we assess enforcement risk before you commit inventory - identifying which suppliers to trust and how to position defensively.

Phase 1: Pre-Launch Assessment (Week 1)

✓ Comparative manufacturer documentation review

✓ Amazon enforcement pattern analysis (not just stated policy)

✓ Post-launch trigger identification

✓ Category/age-grading positioning strategy

✓ Marketplace-optimized SDS preparation

Deliverable: "Proceed with Supplier X using Strategy Y" - clear recommendation with risk mitigation plan.

60-Day Post-Launch Support (INCLUDED)

If Amazon flags your ASIN within 60 days of launch, we handle:

✓ 24-hour response to compliance-related flags

✓ Revised documentation and case strategy

✓ Guidance on remediation steps

✓ Re-submission management until resolution

✓ Enforcement cascade prevention

This covers the critical period when Amazon's systems are most likely

to trigger reviews.

Extended Protection (Optional Add-On)

For ongoing monitoring beyond 60 days:

12-Month VIP Protection Package

✓ Monthly ASIN health monitoring

✓ Priority suspension response (24-48hr)

✓ Quarterly compliance audits

✓ Unlimited POA preparation

✓ Former Amazon Seller Performance specialist access

Investment: £299/month or £2,995/year

Most clients don't need extended protection - the pre-launch work and 60-day support handles the critical period. This is for high-stakes launches where ongoing monitoring provides additional peace of mind.

Investment and Timeline

Launch Assurance Engagement: £995 - £1,495

(Depends on product complexity and number of manufacturers)

What's Included:

- Pre-launch manufacturer comparison and risk assessment

- Marketplace-optimized SDS preparation

- Strategic positioning recommendations

- Comprehensive risk assessment report

- 60 days of post-launch support for compliance flags

Timeline:

7-10 business days from documentation receipt Extended Protection (Optional): £299/month or £2,995/year

12-month VIP monitoring and priority response package

Why AI Can't Do This

Generic compliance tools can read regulations and compare documentation formats.

They cannot:

- Predict Amazon's actual enforcement behavior vs stated policy

- Assess which manufacturer documentation survives real review

- Identify listing language that triggers post-launch flags

- Map enforcement cascade pathways from real case experience

- Balance compliance requirements with commercial objectives

Our expertise comes from 14+ years Amazon FBA experience, 2,000+ DG classifications, and partnerships with former government regulators and Amazon Seller Performance specialists.

What to Expect - The Launch Assurance Process

Step 1: Initial Consultation (30 minutes)

We discuss your product, target markets, manufacturer options, and timeline.

You get clear scope and pricing for your specific situation.

Step 2: Documentation Collection (Your timeline)

We provide detailed checklist of what to request from each manufacturer.

You collect and share documentation packages.

Step 3: Assessment Phase (7-10 business days)

We conduct comparative review, identify risks, prepare marketplace-optimized SDS, and develop positioning strategy.

Step 4: Strategy Delivery

You receive comprehensive risk assessment report with clear manufacturer recommendation and implementation plan. This plan may include details on how to run a quick and inexpensive 'dummy launch' first.

Step 5: Launch Support (60 days)

We monitor for any Amazon flags and handle responses within 24 hours if needed. Most clients launch successfully without flags.

Step 6: Expansion (Optional)

Many clients expand to additional markets (US → UK/EU or vice versa) after successful initial launch. We handle compliance for all three markets.

Meet Your Launch Assurance Team

Every engagement is managed by specialists with deep expertise in their domain.

You get coordinated support across development, compliance, dangerous goods, and appeals - not passed between generic consultants.

Roger

Strategic Lead & Market Entry

Roger leads Launch Assurance engagements. As a former 7-figure Amazon seller with 13+ years FBA experience.

He's navigated the same compliance challenges our clients face - including dangerous goods, complex formulas & ingredients, international expansion, and category restrictions.

Dominic

Dangerous Goods & Hazmat Specialist

Dominic manages all dangerous goods classifications and Safety Data / Exemption Sheet preparation.

With a background in microbiology and specialised training in hazmat regulations, he prepares marketplace-optimized SDS that pass Amazon's actual review criteria - not just theoretical compliance.

Victor

Appeals & Account Reinstatement

Victor handles Amazon suspension prevention and appeals work.

As an Amazon reinstatement expert, he understands exactly what can trigger product and account suspensions. For Launch Assurance, Victor forecasts issues that Amazon will flag. In the event of issues, he creates manual POAs that he knows Amazon will accept - not generic templates that fail.

Raul

Compliance and Regulatory Lead

Raul drafted GPSR regulations at EU Goverment level, and did the official compliance checks on masks during Covid.

He knows what documentation authorities actually require, not what factories think they require.

An expert in product compliance across most important niches

This is Ideal For:

Agencies managing complex product launches

→ White-label or referral partnership available

→ Referred to a kind of (unofficial) 'launch insurance'

→ Protect client interests / goodwill / value added service

Brands launching products with:

→ Batteries, Liquids, Supplements, Medical Devices, Chemicals, Aerosols or Electronics requiring special compliance
→ Items with DG/Hazmat classifications

→ Toys category or age-grading complexity

→ Multi-market expansion (US + UK/EU)

→ High risk from enforcement issues via International manufacturers (China etc)

→ Entering US/UK/EU markets for first time
→ Even items that are related to complex products, e.g. a tanning tent. Where the item itself is low-risk but Amazon's bots may accidentally flag it, due to it's relationship/ dependency on a high risk item (self-tan).

International manufacturers

→ Entering US/UK/EU markets for first time

→ Protect client interests / goodwill / value added service

→ Key when developing new, innovative lines
→ Critical with new ingredients
→ Essential with borderline risky marketing claims

500+

Sellers Helped Globally

2,100+

Products Approved

14+ Years

Online Marketplace Expertise

325 Million

Combined UK & EU Market

Case Study: Spincare

"It's been a huge outcome for us.

A massive financial saving.

I hope other people can benefit from it."

~ Anthony Taylor, CEO & Founder of Spincare

Spincare is a close to 8-figure Amazon Seller & Ecom business operating in the UK & EU, providing high quality vinyl record collecting accessories.

Spincare received Hazmat notifications from Amazon on five lines that were PAN EU FBA. They uploaded the factory-issued Safety Data Sheets which were initially accepted, but Amazon then reclassified and downgraded them to Fulfilment By Merchant (FBM) or Multi Country Inventory (MCI) only.

Sales dropped overnight. Advertising and shipping costs went up. Their Ops Manager was tasked with managing an influx of multi-country shipments.

Soon after, things went from bad to worse - the products were suspended completely. No longer just FBM, but removed from sale entirely.

Spincare was losing thousands per day on just one product. Spincare reached out to FastTrack who revised all five SDSs, created excemption sheets where needed, and guided them through every Amazon case to approval. All products were back to PAN EU FBA within a few weeks.

Spincare now saves well into 5 figures per year (approx €30k) in fulfilment fees for just one product alone. Apply the same process to the other four products that were fixed, and that becomes quite a significant sum saved every year.

In addition to that big annual saving, the extra operational burden has gone, Ad spend is back to normal and - best of all - they now have next day delivery with Prime across the whole region, bringing sales conversions right back up to where they should be.

STILL NOT SURE?

Frequently Asked Questions

We understand a lot of time and money goes into launches, and you want to get it 100% right

What happens if Amazon flags my product after launch?

Post-launch support for the first 60 days is included in the engagement. If Amazon flags your ASIN for DG classification, category issues, or age-grading concerns, we respond within 24 hours with revised documentation and case strategy. You submit via your Seller Central account (Amazon responds better to direct seller communication), and we iterate until resolved. Most flags resolve within 1-3 submission cycles. The 60-day window covers all enforcement related to your launch, not just the first flag.

What's included in Launch Assurance vs. what costs extra?

A: The core engagement includes:

✓ Comparative manufacturer assessment (2-3 suppliers)

✓ Documentation gap analysis and remediation guidance

✓ Marketplace-optimized SDS preparation ✓ Strategic positioning recommendations

✓ Comprehensive risk assessment report

✓ 60 days of post-launch support for compliance-related flags

NOT included (available separately):

✗ Ongoing monitoring beyond 60 days (VIP Protection Package)

✗ Major product reformulation requiring new manufacturer

✗ Account-level suspensions unrelated to this product

✗ Marketing/listing optimization strategy

How much does Launch Assurance cost?

Investment depends on product complexity and number of manufacturers being compared. Typical range is £995-1,495 for the full pre-launch assessment plus 60 days post-launch support. Schedule a 30-minute assessment call to discuss your specific product and get exact pricing.

How long does the assessment take?

7-10 business days from receipt of complete manufacturer documentation. Timeline begins once we have all required docs from each supplier you're evaluating and deposit payment is confirmed. We provide a detailed documentation checklist upon engagement so you know exactly what to request from manufacturers.

Do you guarantee Amazon won't flag my product?

No one can guarantee Amazon's enforcement behavior - their systems are partially automated, partially human review, and sometimes arbitrary. What we DO guarantee: Strategic positioning that minimizes flag probability, and if flags occur within 60 days, we handle the response at no additional cost. Our pre-launch assessment typically reduces post-launch flag probability by 60-70% based on client outcomes.

Can you help with UK/EU compliance too, or just US?

We handle US, UK, and EU market compliance. Our Northern Ireland location means we can serve as both UK Responsible Person and EU Authorized Representative from a single address - a unique advantage under the Windsor Framework. Most clients start with one market (typically US or UK) and expand from there.

What if my manufacturer doesn't have complete documentation?

During initial review, we identify exactly what's missing and provide specific guidance on what to request, or what we can provide for you ourselves (e.g. Safety Data Sheets). If foundational documentation is completely absent (e.g., no FCC test reports when required), we can recommend testing labs and discuss timeline/cost for obtaining them. We don't proceed with assessment until core documentation exists - it would be wasting your money to assess incomplete packages.

Do I need to use your appeals service if I get suspended?

No - the 60-day post-launch support handles compliance-related flags that occur during launch period. This covers most scenarios. The separate appeals service (Victor's team) is for account-level suspensions or issues unrelated to your product launch. Most Launch Assurance clients never need appeals because we prevented the issues proactively.

Ready to Launch With Confidence?

Schedule a 30-minute assessment call to discuss your product profile and enforcement risk factors.

For Agencies

Launch Assurance fills the compliance gap most full-service agencies face:

- Too technical to build in-house

- Too liability-heavy to ignore

- Too important to outsource to generic providers

We offer flexible partnership structures:

- Referral programs (earn commission on referred clients)

- White-label delivery (we deliver under your brand)

- Co-branded offerings (leverage both brands)

Typical agency use cases:

- Client launching hazmat or battery products - International brand entering US/UK/EU markets

- High-stakes launches where enforcement risk threatens revenue

- Quarterly compliance audits for existing client portfolio

Discuss Agency Partnership

Discover how Launch Assurance can work for your clients, and our other Agency-focussed service offerings.

Get In Touch

Address

Office: 48 Bachelors Walk, Lisburn, County Antrim, Northern Ireland, BT28 1XN

Assistance Hours

Mon – Fri 9:00am – 8:00pm

Weekends – On call via email support

Lisburn, UK

Your Responsible Partner and More

for the UK & EU

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